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The Pioneer News reaches 19,622 readers per issue.
An average of 2.6 people read
each copy of the Pioneer News.
Circulation of 7,547 x 2.6 readers = 19,622
This means your advertising
dollar reaches more people.
The Pioneer News has loyal readers.
47% have read the Pioneer News for 11+ years.
77% read all or most of the newspaper
64% report keeping the paper around
for a few days or until the next copy arrives.
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The Pioneer News is the
most trusted information source

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Pioneer
News 81%
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C.J. 59%
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Radio 55%
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TV 52%
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Internet 30%
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Direct Mail 16%
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Chart Data: Very Trustworthy
("4" or "5" on a 5-point scale)
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The Pioneer News is the
primary source for information on
jobs, homes, and autos

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Pioneer
News 45%
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Courier-Journal 42%
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Internet 6%
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TV 2%
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Don't Know 2%
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None 3%
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People read from cover to cover

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Classified
Ads
21%
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Local Scl News 24%
|
Local Ads
41%
|
Obituaries 23%
|
Social News 40%
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Calendar 34%
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Editorials 35%
|
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Classified Ads
61%
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Local Scl News 57%
|
Local Ads
40%
|
Obituaries 56%
|
Social News 35%
|
Calendar 40%
|
Editorials 34%
|
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Read Frequently
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Read Always
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